Privacy policy
Privacy Policy
Last updated: Feburary 4, 2026
OVERVIEW
Edge Athletica operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the “Services”). Edge Athletica is powered by Shopify, which enables us to provide the Services to you.
This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.
Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.
1. PERSONAL INFORMATION WE COLLECT OR PROCESS
When we use the term “personal information,” we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified, so that it cannot identify or be reasonably linked to you.
We may collect or process the following categories of personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:
• Contact details including your name, address, billing address, shipping address, phone number, and email address
• Financial information including payment card details, transaction information, form of payment, and payment confirmations
• Account information including your username, password, preferences, and settings
• Transaction information including items viewed, added to cart, purchased, returned, exchanged, or cancelled
• Communications with us, such as customer support inquiries
• Device information including IP address, browser, device type, and unique identifiers
• Usage information regarding how and when you interact with the Services
2. PERSONAL INFORMATION SOURCES
We may collect personal information from the following sources:
• Directly from you when you create an account, place an order, or contact us
• Automatically through cookies and similar technologies when you use the Services
• From service providers who support our operations
• From partners or other third parties, where permitted by law
3. HOW WE USE YOUR PERSONAL INFORMATION
We use your personal information for the following purposes:
Providing and Improving the Services
To process orders, payments, shipping, returns, manage accounts, remember preferences, provide customer support, and improve the overall shopping experience.
Marketing and Advertising
To send marketing communications and display relevant advertisements. We use email marketing services such as Klaviyo to send newsletters, updates, and promotional communications when you have opted in.
Security and Fraud Prevention
To authenticate accounts, protect transactions, detect fraud, and maintain the security of our Services.
Communicating with You
To respond to inquiries, provide support, and maintain our relationship with you.
Legal Reasons
To comply with legal obligations, enforce policies, and respond to lawful requests.
4. HOW WE DISCLOSE PERSONAL INFORMATION
We may disclose personal information in the following circumstances:
• With Shopify, vendors, and service providers who support our operations such as payment processing, fulfillment, analytics, and customer support
• We use advertising platforms such as Meta Platforms to display relevant advertisements and to measure and improve campaign performance
• When you direct or consent to the sharing of information, such as for shipping or social media integrations
• With affiliates or within our corporate group
• In connection with a business transaction or legal obligation
5. RELATIONSHIP WITH SHOPIFY
The Services are hosted by Shopify, which collects and processes personal information to provide and improve the Services. Information submitted through the Services may be transferred to Shopify and third-party providers located outside your country of residence.
Shopify may use data from your interactions with our store and other merchants to provide enhanced features. In these cases, Shopify acts as the data controller for that processing. More information is available via Shopify’s Consumer Privacy Policy and Privacy Portal.
6. THIRD PARTY WEBSITES AND LINKS
The Services may contain links to third-party websites. We are not responsible for the privacy or security practices of these sites. Please review their policies independently.
7. CHILDREN’S DATA
The Services are not intended for children. We do not knowingly collect personal information from individuals under the age of majority. If a child’s data has been provided, a parent or guardian may contact us to request deletion. As of the effective date of this Privacy Policy, we do not knowingly sell or share personal information of individuals under 16 years of age.
8. SECURITY AND RETENTION OF YOUR INFORMATION
No security system is completely secure. We take reasonable measures to protect your information, but cannot guarantee absolute security.
We retain personal information only as long as necessary to provide the Services, comply with legal obligations, resolve disputes, or enforce policies.
9. YOUR RIGHTS AND CHOICES
Depending on where you live, you may have the right to:
• Access your personal information
• Request deletion or correction
• Request data portability
• Object to or restrict processing
• Opt out of targeted advertising
• Withdraw consent where applicable
You may unsubscribe from marketing emails at any time. Transactional emails related to orders or accounts may still be sent.
EEA and UK residents may also object to processing or withdraw consent where applicable.
Requests can be submitted using the contact details below. Identity verification may be required.
10. COMPLAINTS
If you have concerns about how your personal information is handled, please contact us. You may also lodge a complaint with your local data protection authority.
11. INTERNATIONAL TRANSFERS
Personal information may be transferred outside your country of residence. Where required, transfers outside the EEA or UK rely on approved safeguards such as Standard Contractual Clauses.
12. CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated “Last updated” date.
13. CONTACT
If you have questions about this Privacy Policy or wish to exercise your rights, please contact us at:
info@edge-athletica.com
Postbus 75119
1070 AC Amsterdam
The Netherlands
For the purposes of applicable data protection laws, Edge Athletica is the data controller of your personal information.